As a brand, APPRVL is all about consciousness. Megan uses natural dye techniques to create labor-intensive products that a sustainably-minded customer could stand by. Her line includes hand-dyed & hand-printed bandanas that I designed the artwork for, as well as kits to mend your favorite pair of torn jeans.

We collaborated on her branding and designs for some products, and then launched the brand officially at a trade show in Joshua Tree called Desert & Denim. Since then, Apprvl has grown into a lifestyle brand well-known for its natural colorways and illustrative aesthetic.